Dudley Council’s Pilot Scheme Pick up a Cup is launching on October 30th 2023. This pilot scheme is running for 6 months in two Family Hubs- Brierley Hill and Dudley.

Through funds secured from the NHS, Dudley Council’s Children and Young People’s Public Health Team are providing families with an infant 6 months and over, with a FREE free-flow cup.

Free-flow cups are drinking cups for infants, without a valve, that can be used when a child is 6 months old and above.

After consultation with a Family Hub Practitioner or Health Visitor, participating families at Dudley and Brierley Hill Family Hub will be given a FREE free-flow cup and information booklet to support them to make the transition of using a free-flow cup.

In providing FREE free-flow cups to families, Dudley Council’s Public Health Team are working towards the ambition to help give every child the best start in life, and to help every child to grow up free of tooth decay.

To have a consultation with a Family Hub Practitioner or Health Visitor and to pick up your FREE free-flow cup and information guide today, visit

  • Dudley Family Hub – Selbourne Road, Dudley DY2 8LJ, 01384 812440
  • Brierley Hill Family Hub – 18 Parkes Street, Brierley Hill, DY5 3DY, 01384 813322


For more information and top tips on transitioning to a free-flow cup, download our free guide: Have the confidence to Pick up a Cup


A chance to win a £15 shopping voucher

Are you happy to provide us with some feedback after receiving a free-flow cup through Dudley Council’s Pick Up A Cup pilot scheme?

If yes, please scan the QR Code provided on the packaging of your free-flow cup and provide us your details. 4 weeks later, Dudley Council’s Public Health Team will contact you with a survey to complete.

To say thank you for sharing your feedback, you will be entered into a prize draw to be in with a chance to win a £15 shopping voucher*.

Competition winners will be chosen at random and selected by the 18th of December 2023. (Terms & Conditions apply*)

Your feedback will help us to hopefully secure future funding to roll this scheme out across all of the Family Hubs in Dudley borough.

If you have any questions about this scheme, please email cypteam@dudley.gov.uk